As Bengal's cultural richness takes centre stage in this celebration, platinum seamlessly aligns with its exuberance and refined tastes

Vishu embodies the spirit of generosity. A joyous celebration that brings loved ones together as they exchange meaningful gifts

The event will be held on 6th and 7th of July 2023 and will bring together official platinum jewellery manufacturers and retailers under the PGI programme to facilitate business growth and networking opportunities.

Akshaya Tritiya, also known as "Akha Teej", is a highly revered and auspicious festival celebrated throughout India. This year, the festival is slated to be celebrated on April 22nd, 2023.

At the heart of this much-anticipated festival lies the spirit of generosity and the exchange of gifts among loved ones. And what better way to express your emotions than with the gift of platinum jewellery? A rare and precious metal with origins in the stars, platinum is renowned for its strength and resistance to daily wear and tear, retaining its sheen and shape over time.

Platinum maintains its form and white sheen through the passage of time, making it an ideal choice for an occasion as auspicious as Gudi Padwa.

Vaishali Banerjee, Platinum Guild International, India, says festivals in India bring a sense of renewed energy and spirit to consumers who celebrate with great enthusiasm and excitement. These occasions represent new beginnings and positivity, and consumers are increasingly seeking significant purchases to commemorate them.